Project overview
Website architecture and UX design for a venue offering both event catering and à la carte dining — built to convert two distinct audiences.
The challenge
Parto Plate serves two distinct audiences — corporate event catering clients and walk-in à la carte diners. Their previous website treated both audiences identically, resulting in a confusing user experience and lost bookings from each segment.
What we did
- User experience (UX) audit to understand both audience journeys separately
- Information architecture redesign — clear pathways for event enquiries vs. restaurant reservations
- UI design system built to serve both audiences while maintaining brand consistency
- Copy strategy tailored to the commercial decision-maker (events) and the social diner (à la carte)
- Contact and booking forms optimised for each enquiry type
The results
Services delivered
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Summary
Parto Plate's challenge — serving two distinct audiences within a single coherent website — is more common than most businesses realise. The solution isn't a bigger menu or more pages; it's clear information architecture that routes each visitor to their relevant journey within the first few seconds of arriving. When event clients and restaurant diners each feel the site was built for them, both conversion rates improve.
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