Laboratorio della Pasta

Project overview

Sydney-based wholesale fresh pasta manufacturer supplying 150+ restaurants and hotels. New B2B website with full SEO foundation, achieving 100/100 desktop and 99/100 mobile Lighthouse scores at just 289 KiB total page weight.

The challenge

Laboratorio della Pasta is a Sydney-based wholesale fresh pasta manufacturer supplying over 150 restaurants, hotels, and catering venues across Greater Sydney and regional NSW. After 15 years of growth driven by word-of-mouth and direct chef relationships, they needed a digital presence that matched their reputation — a B2B website that conveyed both Italian artisan heritage and the operational reliability that hospitality buyers demand. The brief: SEO-ready from launch, fast enough to win technical buyers, and clear enough to convert chefs and F&B directors into qualified trade enquiries.

What we did

• 1Information architecture designed around the B2B buyer journey — from brand heritage to product range (long cuts, pasta ripiena, pasta corta, gnocchi) to an FAQ that answers real procurement concerns: cook times, shelf life, delivery zones, batch consistency, and custom production
• 2SEO strategy built before any code was written — keyword research targeting wholesale pasta, B2B foodservice, and HoReCa supply searches across NSW
• 3On-page optimisation across every section: technical SEO foundations, semantic HTML, structured data, and metadata calibrated for both Italian and English terminology used by chefs
• 4Performance-first development — minimal JavaScript, optimised assets, aggressive image compression, and tightly scoped CSS to keep total page weight under 290 KiB
• 5Multi-field trade enquiry form with category routing (long cuts, filled pasta, custom production) to pre-qualify leads before they reach the sales team
• 6Trust-building elements throughout: HACCP certification reference, ABN display, named testimonials from executive chefs at recognised venues, and credibility markers like 15+ years operating and 150+ active restaurant partners

The results

Services delivered

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Summary

Laboratorio della Pasta proves that a B2B website can be both blazingly fast and substantively informative without compromise. By building SEO and performance into the brief from day one — rather than retrofitting after launch — every technical decision served both Google and the chef quickly scanning for delivery zones on a Tuesday afternoon. The site loads in well under a second, ranks for wholesale pasta searches in NSW from launch, and converts trade enquiries through clarity and credibility rather than visual gimmicks.