Client work

Sydney SEO & Web Development Portfolio

A selection of projects I've worked on — from restaurant ordering systems to SEO campaigns achieving Top 3 Google rankings.

Every project here started with a real business problem — a restaurant with no online orders, a service business invisible on Google, a brand that had outgrown its original website. The work is always outcome-focused: measurable rankings, working ordering systems, campaigns with verified conversion data.

I work across web development, SEO, Google Ads, and AI integration — often in combination. Each case study below walks through the challenge, the approach, and the results, so you can judge the work on specifics rather than claims.

Live projects

8 completed engagements

La Botte d'Oro

Live

Authentic Italian restaurant in Leichhardt, Sydney's Little Italy. Full migration from WordPress to Next.js + Vercel — mobile Performance jumped from 69 to 99, with perfect 100/100 SEO, Accessibility and Best Practices scores on both desktop and mobile.

WordPress → Next.js: perfect Lighthouse scores

Web DevelopmentPerformanceSEO

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Michelone at Home

Live

Full SEO strategy and Google Ads campaign for a premium private chef service, achieving top 3 organic rankings for high-intent Sydney keywords.

Top 3 ranking for 'Private Chef Sydney'

SEOGoogle Ads

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Al Dente Pasta Bar

Live

End-to-end digital build: custom website, integrated online ordering system, and a dedicated mobile app for one of Sydney's favourite pasta bars.

Full digital presence with integrated ordering

Web DevelopmentOrdering SystemMobile App

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Buongiorno Sydney

Live

Complete web development project including a new brand-aligned website, ordering system, and mobile app — all working seamlessly together.

Streamlined ordering and brand presence

Web DevelopmentOrdering SystemMobile App

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Rotonda Pizza Catering

Live

Booking funnel optimisation combined with Google Ads conversion tracking to maximise enquiries from catering event searches.

Optimised booking funnel with full ad tracking

Google AdsBooking SystemConversion Tracking

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Parto Plate

Live

Website architecture and UX design for a venue offering both event catering and à la carte dining — built to convert two distinct audiences.

Architecture for event catering and à la carte

Web DevelopmentUX/UI Design

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Laboratorio della Pasta

Live

Sydney-based wholesale fresh pasta manufacturer supplying 150+ restaurants and hotels. New B2B website with full SEO foundation, achieving 100/100 desktop and 99/100 mobile Lighthouse scores at just 289 KiB total page weight.

100/100 Lighthouse desktop, 99/100 mobile

Web DevelopmentSEO StrategyPerformance

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