Michelone at Home

Project overview

Full SEO strategy and Google Ads campaign for a premium private chef service, achieving top 3 organic rankings for high-intent Sydney keywords.

The challenge

Michelone at Home is a premium private chef service operating in Sydney. Despite exceptional word-of-mouth, they had almost no digital presence — invisible on Google for high-intent searches like 'private chef Sydney' and 'in-home dining Sydney'.

What we did

• 1Full technical SEO audit — fixed crawlability issues, added schema markup, and optimised page speed
• 2Keyword strategy targeting high-intent local terms: 'private chef Sydney', 'personal chef hire Sydney', 'in-home dining experience Sydney'
• 3On-page optimisation: rewrote title tags, meta descriptions, H1s, and service descriptions with target keywords
• 4Google Business Profile setup and optimisation for local pack visibility
• 5Google Search campaign targeting same high-intent keywords with tight negative keyword management
• 6Conversion tracking setup via Google Tag Manager and Google Analytics 4

The results

Services delivered

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Summary

This project demonstrated that even a service business with no existing digital footprint can reach page one of Google within months — when the keyword strategy is precise, the technical foundations are solid, and every element of the campaign is connected. Michelone at Home continues to grow its enquiry volume through a combination of sustained organic rankings and an optimised paid search campaign that targets high-intent searches at exactly the right moment.