Rotonda Pizza Catering
Optimised booking funnel with full ad tracking
Project overview
Booking funnel optimisation combined with Google Ads conversion tracking to maximise enquiries from catering event searches.
The challenge
Rotonda Pizza Catering was running Google Ads but had no conversion tracking in place — meaning they were spending ad budget with no visibility into which keywords or campaigns were actually generating bookings.
What we did
- Full Google Ads account audit — identified wasted spend, overlapping keywords, and poor-quality traffic
- Conversion tracking setup via Google Tag Manager: phone calls, form submissions, and booking completions all tracked
- Booking funnel optimisation — landing page improvements to increase conversion rate from ad clicks
- Campaign restructuring with tighter ad groups and negative keyword lists
- Performance Max campaign introduction for broader event catering awareness
The results
Services delivered
Interested in similar services? View all services →
Summary
Rotonda's campaign restructure is a clear lesson in why conversion tracking must come before optimisation. Without reliable data, ad spend is guesswork. With it, every dollar can be justified, measured, and improved. The combination of clean attribution data, tighter campaign structure, and landing page improvements delivered a measurable cost-per-lead reduction within the first billing cycle — and gave the client genuine confidence in where their budget was going.
More case studies
Want results like these?
Let's talk about your project. Free 30-minute consultation, no commitment.
Start a project